The poster child of digital subscription success

In May of 2018, The New York Times made an announcement that would have seemed near impossible only a few years back: an increase in total revenues.

Reader Revenue

Their results were driven by a continued surge in digital-only subscribers with the publication boasting a 25.5% (or 139,000) year-on-year increase bringing their total digital subscription base to 2.8 million. The New York Times may serve as the...

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