Five keys to a successful membership programme

If a media company can increase its membership, paying supporters and subscribes from 15,000 to more than 570,000 in just three years, their advice is definitely worth hearing.

Media Companies As Membership Organisations

Since 2016, the Uk-based Guardian hit more than half a million paying supporters, members, and subscribers. And the pitches that got them to that heady level also motivated another 375,000 people to make one-time contributions in just twelve months. In...

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