How to maximize the ROI of your content

Bonnier Publications in Denmark has developed a strong formula to get more value out of every euro spent on content production. The key ingredients are thorough distribution planning and the concept of ‘content upcycling’.

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Quality content is the backbone for special-interest magazine publisher Bonnier Publications. Not only does it define the brands under the Bonnier umbrella, it also ensures a loyal audience and a strong business. But quality content is not cheap to...

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