To thrive in the new media environment publishers need a shift in mindset, breaking from traditional ways of thinking to move to a mindset where they truly understand the nature and behaviour of consumers on messaging apps. As publishers flock to find and


Tencent’s wildly popular messaging platform WeChat, which had 549 active monthly users in April this year, puts it squarely into ‘social media giant’ territory and one that inspires even competitors. Re/code  recently wrote how Western messaging apps...

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