Getting personal

Monthly title BONA is printed in four different languages, and has maintained over three million readers. Editor Linda Mali explains how communicating with a reader in his or her own language builds a sense of culture, belonging and loyalty to the brand


The glossy lifestyle/entertainment magazine unashamedly focuses on  celebrities, but with the kind of stories not always found elsewhere. When asked about the healthy rise in BONA’s circulation figures – any editor’s dream – Mali attributed it to a...

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