It has been an exhilarating ride for the Graziashop team since its launch in November 2014. Zeno Pellizzari, general manager of international at Mondadori, shared the story with FIPP’s Cobus Heyl over a pint in London, around the corner from the hustle an


Q: Graziashop launched in the UK in November 2014. How is it going? We approached Graziashop as a startup, going in with an MVP (minimum viable product) and a simple but compelling UX (user-experience) with the goal of then building on top of it. We...

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