Beyond print and digital
Rob Munro-Hall, Group Managing Director at Bauer Media on extending the value of newsstand titles for consumers.
“A large part of our business is still powered by big, weekly publications.”
Future Of Media
WHILE A MIX of print and digital provides publishers with the opportunity to engage different audiences through different channels and platforms, and to enhance the brand experience in an always-on fashion, many are now seeking further brand extensions...
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