“A subscription model requires audiences to pay money to get access to a product or service. A subscription conveys a transactional relationship. A membership model invites audiences to give their time, money, connections, professional expertise, ideas, and other non-financial contributions to support organisations they believe in.” — Kate Myers, Executive Director/Revenue and Operations at First Look Media, a US-based journalism organisation

Monetisation Club

For starters, membership is not: • A subscription by another name • A branding campaign you can launch when revenue flags • A strictly American media kind of thing • A consultancy buzzword What is it? “In membership, there’s a different social...

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