“One day we might be working with a 10-person small business and the next day we might be working with the largest telecom provider in the country.” — Tom Needham, Business Journals Content Studio executive director

Monetisation Agency

It’s hard. It’s expensive. It’s timeconsuming. It’s fraught with ethical church-state issues. But it is also one of the fastest growing sources of revenue for media companies. What makes a successful agency? • Knowledge of a desired audience •...

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