“I think big media companies that are looking for paths forward are wise to participate, even if modestly, in the startup world. The visibility and signals the market sends can be immensely valuable in thinking through approaches that might benefit a larger group.” — Marcus Brauchli, co-founder and managing partner of North Base Media, a media investment firm

Monetisation Investor

Being an investor, like being an IT provider, is not for the feint of heart or those with thin wallets. Most media companies’ resources are either insufficient to be making big investments or are tied up in reinvesting in the company itself. But some...

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