“You’re monetizing it [your archives] from the advertising side and the consumer side. You have the long tail of people buying it as a single copy. We also push it out to subscribers. And advertisers love them — they can own it entirely.”

— New Yorker Publisher Lisa Hughes speaking to Digiday
Monetisation Nome Do Artigo

Publishers are sitting on a gold mine. Your archives. Don’t get too excited: Revenue from selling archived materials is not going to replace lost print advertising income or compete with revenue from events. But your archives are assets that you have...

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