Proof of Performance – Making the Case for Magazine Media v2 - 3 Nov 2014
PROOF OF PERFORMANCE
10. Using econometric models to assess media effectiveness
1. Connected consumers and the 24/7 medium
5. Publishers’ websites
7. Comparing magazines and other media
8. Campaign effectiveness: Kpis
9. Campaign effectiveness: Sales
4. Digital editions
6. Social media
2. Consumers’ use of magazines in print
About FIPP and the author
3. the Impact of ads in print
References
Foreword
Introduction
Executive summary
Strength in numbers
Digital data confirms readers’ love affair with magazines
IMPACT OF ADVERTISEMENTS IN PRINT
DIGITAL EDITIONS
CONNECTED CONSUMERS AND THE 24/7 MEDIUM
CONSUMERS’ USE OF MAGAZINES IN PRINT
PUBLISHERS WEBSITES
SOCIAL MEDIA
COMPARING MAGAZINES AND OTHER MEDIA
CAMPAIGN EFFECTIVENESS: SALES
CAMPAIGN EFFECTIVENESS: KEY PERFORMANCE INDICATORS (KPIS)
USING ECONOMETRIC MODELS TO ASSESS MEDIA EFFECTIVENESS
CONNECTED CONSUMERS AND THE 24/7 MEDIUM
“AN EXCLUSIVE CLUB FOR THE PRICE OF A BUS TICKET...”
CONSUMERS’ USE OF MAGAZINES IN PRINT
EASY FOOD MAGAZINE
THE IMPACT OF ADS IN PRINT
VOGUE SEPTEMBER 2014: A RECORD ISSUE
On reading advertorials...
DIGITAL EDITIONS
DIGITAL ADS: BEST PRACTICE
PUBLISHERS’ WEBSITES
SOCIAL MEDIA
BUILDING A BRIGHTER BETTER MEDIA
COMPARING MAGAZINES AND OTHER MEDIA
WHEN MEDIA ENGAGEMENT BONDS WITH ADVERTISING
CAMPAIGN EFFECTIVENESS: KEY PERFORMANCE INDICATORS
MAGAZINE MEDIA ON THEIR OWN: IMMEDIATE MEDIA AND SILVER SPOON
WORLD DIGITAL MEDIA FACTBOOK 2014
FIPP INSIGHT:
CAMPAIGN EFFECTIVENESS: [SALES]
THE HENKEL REPORT: WHAT THEY SAID...
MBMC is just the start of your journey...
ECONOMETRIC MODELS AND MEDIA EFFECTIVENESS
ECONOMETRICS EXPLAINED
FIG 113. EXAMPLE OF MODELLING IN PRACTICE (1):
ABOUT THE AUTHOR
ABOUT FIPP
ABOUT FIPP INSIGHT
at PressDisplay