Innovation Magazine 2017-2018 World Report - 20 Mar 2017
INNOVATION IN MAGAZINE MEDIA
REINVENTING LEGACY EDITORIAL & SALES TEAMS
MESSAGING APPS & CHATBOTS
MOBILE
MEDIA TECH
PRINT INNOVATIONS & OFFBEAT
WELCOME FROM FIPP’S CHRIS LLEWELLYN:
PROGRESSIVE WEB APPS V. NATIVE APPS
MONETISATION
ABOUT FIPP
EDITORS’ NOTE
ABOUT INNOVATION
How can a dinosaur sell a magazine subscription?
Here are the weapons to successfully manage a radical revolution
Here are the weapons to successfully manage a radical revolution
Finding the future in unlikely places: Messaging apps and chatbots
Finding the future in unlikely places: Messaging apps and chatbots
Successful chatbots
The Guardian’s Sous-Chef
British Vogue’s Fashion Update bot
Hipmunk
Baidu’s Doctor Bot
H&M’s Kik Bot Shop
Tommy Hilfiger NY Fashion Week Bot
Salesforce Bot
How to build a chatbot
How to build a chatbot
How to measure chatbot success
It’s time for precision content
It’s time for precision content
The “nose-to-tail” or “root-to-fruit” approach to content
10 rules of mobile content
10 rules of mobile content
How the heck do you make money
in magazine media these days?
THE ADVERTISING MODEL
THE ADVERTISING MODEL
AD BLOCKING
READER REVENUE
READER REVENUE
BRANDED CONTENT / IN HOUSE AGENCIES
New York
Time Inc
BRANDED CONTENT / IN HOUSE AGENCIES
New York
Times
Variety
DISTRIBUTED PLATFORM
ADVERTISING
DISTRIBUTED PLATFORM
ADVERTISING
ECOMMERCE
EPUBLISHING senior VP Andy Kowl offered eight tips for B2B publishers
looking into ecommerce:
Events
MESSAGING APPS & CHATBOTS
MESSAGING APPS & CHATBOTS
Bot-leveraged
affiliate marketing
Bot lead generation
business
Pure retail sales bots
Bots + sponsored and native
content
Cost per conversation/
task
Bots for research
Bots as a service
How to fix digital display ads
How to fix digital display ads
MOBILE ADVERTISING
MOBILE ADVERTISING
NATIVE ADVERTISING
NATIVE ADVERTISING
NEWSLETTERS
PROGRAMMATIC
PROGRAMMATIC
RETAIL REVENUE
VIDEO ADVERTISING
Media creating wacky and wonderful new experiences in print and digital formats
Paper a choice that comes naturally
When was the last time you found a no-brainer solution to a media problem?
PWA case studies:
PWA case studies:
Enough peaceful evolution;
How a 90-year-old magazine media house is reinventing itself
How to avoid failing at restructuring
How to avoid failing at restructuring
In the tsunami of media tech, which tools do you need and how should you use them?
In the tsunami of media tech, which tools do you need and how should you use them?
Advertising tech
Analytics
Artificial Intelligence (AI)
Artificial Intelligence (AI)
Augmented Reality (AR)
Augmented Reality (AR)
Beacons
Beacons
Content Creation & Management Tech
Content Creation & Management Tech
Email tech
Video
Video
Virtual Reality (VR) and 360 Video
Voice-Activated Personal Assistants
Good journalism Is good business
Good journalism Is good business
Gather, compare and share expert knowledge with FIPP
Gather, compare and share expert knowledge with FIPP
YOUR CHOICE,
naturally
at PressDisplay